As a child I grew up watching Disney with my favourite princess being Ariel from the ‘The Little Mermaid’. The story is as magical as it gets, but I like to think that mermaids (in some form or another!).
Back in the summer of 2016 I had the good fortune of participating in campaign aimed at raising awareness about ocean conservation. And what did this involve? (see below)
Me dressed up as a mermaid for Project Mermaids (Sept 2016).
Project Mermaids, is a ‘photographical art project’, the project’s premise is transforming people into mermaids / Mermen and taking beautiful photographs all over the world in a bid to spread the message of the need to protect our oceans.
‘The goal of Project Mermaids is to bring awareness to how precious the ocean and beaches are and to keep this beautiful environment healthy and clean.’
The stunning project was co-founded by ocean conservationist and underwater photographer, Chiara Salomoni, and fashion photographer, Angelina Venturella who are based in California.
Me with the Project mermaids team Angelina Venturella (left) and Sophie Rose (right)
The shoots last about an hour or so, either underwater or on the land, but the tails weigh about 30lbs (13 kilograms) so no one can last much longer than about that in the shoot!
Me struggling with the 30lbs tail!
Mermaids are styled for around 30 mins and then given up to an hour for the photoshoot. Each participant is given 100 images to keep and one fully retouched image. 50% of the proceeds are donated to the save our beach foundation.
It was honestly one of the best experiences I’ve ever had bringing my childhood fantasy and a cause I am passionate about together. Do check out the website if you want to get involved. The team is due back in London later this summer.
The team hope to continue to ‘use the imagery to create awareness of our world’s most precious gift, the oceans, and to inspire people to protect them.’